Tzvi Pershnowski

Tzvi Pershnowski is the Founder and Chief Executive Officer of BeBold Recovery, where he leads with a rare combination of sharp business acumen and deep compassion. Driven by a vision to radically improve the addiction treatment landscape, Tzvi created BeBold to be more than just a facility — but a movement built on integrity, excellence, and purpose.
With years of experience building and scaling successful ventures, Tzvi brings entrepreneurial precision and people-centered leadership to every aspect of BeBold’s operations. He’s hands-on, decisive, and dedicated to ensuring that every client experience — from the first phone call to the final day in treatment — reflects the highest standard of care.
Tzvi’s philosophy is simple: if it’s worth doing, do it boldly and do it right. He has instilled a culture of honesty, accountability, and continuous improvement, where every staff member is empowered to lead with heart and deliver results. From launching specialty programs to creating systems that actually work, Tzvi’s focus remains crystal clear — impact over ego, people over politics.
Under his leadership, BeBold Recovery continues to grow as a trusted name in addiction treatment across Virginia and beyond, with an unwavering mission to help more people reclaim their lives.

At BeBold, we don’t do average — we do it bold or not at all. Tzvi’s leadership challenges all of us to rise higher, work harder, and never lose sight of why we’re here: to change lives.